What's ethical and unethical in marketing?
Ethical marketing always makes an honest claim and satisfies the needs and wants of potential and existing customers. This in turn boosts trust for the product and builds loyalty and attract and increases customer retention and in turn customers too help in spreading the information about your products and services about which you are marketing.
Unethical marketing can lead the wrong signals about your products and services and in turn destroys your brands reputation which can lead to legal problems.
Hence we should avoid all illegal and unethical behavior. But the question is how? So according to me the first step towards ensuring to avoid unethical marketing practices is to recognize those practices of course, you can only avoid something when you can identify it.
Examples of unethical marketing practices:
1. Making false claim: To attract and to bring attention of lots of customers to buy their products or services, some of the marketers use false statement. I would like to give an example where most of us can relate on this issue. This is common in the weight loss industry where marketers convince number of buyers that a particular product can help them to loose wait and get a slim-trim body in just two weeks without even exercise and dieting.
2. Demeaning references to nationality, religion, sex: There should not be any kind of discrimination in marketing field especially. For example- when Amazon started selling rug on which the picture of Gods and Goddess was made which is definitely crossing the boundary of ethical marketing for Indian citizens.
3. Distortion of facts to confuse potential buyers: Again this is another and common unethical marketing. An example for this- when a food processing company claims that it's product is sugar free and calorie free but though they contain sugar and calories. This can be dangerous to diabetic patient as it can harm their health too and can be life-taking too.
4. Hiding the dark-sides or side-effects of products or services: Here the marketers of natural remedies industry, hide their cons. As nowadays people are more conscious about their skin and their health so sometimes the marketers take this as their opportunity to increase their business without thinking of the effect which their customers will experience.
While doing such unethical means, why don't we realise that it can attract a pool of customers just once, not everytime!
I do agree with all these above mentioned claws for ethical marketing but I think we need to be vigilant enough as customers before using any product and claiming it's quality so that such unethical tactics fail Infront of our consciousness.
ReplyDeleteYes obviously we should be aware about the products we are going to use but here as am talking about the ethical values of the marketers which they should work on.
DeleteUnethical marketing should be avoided by customers only. They should avoid these types of tactics and should not indulge in false statements made by marketer.
ReplyDeleteYes it should be avoided by the customers too. But also by the marketers as well because ultimately they are the ones who are producing them through unethical means.
DeleteWell according to me this is fault from both sides as marketers perform unethical ways to attract customers and customers as fools believe in them without thinking about the side effects
ReplyDeleteCreating artificial scarcity means that you are relying on generated buzz to sell your product, instead of the actual strength of your offer. And this is what the marketers do which is completely unethical. And then it's obviously the consumer awareness.
Deletevery interesting , good job and thanks for sharing such a good blog.
ReplyDeleteThank you so much . Hope you are now aware of the unethical marketing scenario which you can use it for your safety.
DeleteNice topic..really i m very keen to know more about this topic...
ReplyDeleteThank you so much. I will be writing further more blogs on ethical misconduct.
DeleteAccording to me reading all this I think there should be awareness from both the side it's not just the marketers nor the customers but together .
ReplyDeleteAbsolutely awareness should be from both the sides, but as am sharing the ethical misconduct in marketing so foremost it's the duty of the management discipline to follow certain ethics and avoid all the risk related to the health.
DeleteI totally agree with your views...
ReplyDeleteThank you so much. I hope you gained some knowledge which you can use further now.
DeleteGood job
ReplyDeleteVery intreasting,good job ,nice views and thanks for sharing such a good blog
ReplyDeleteThank you. Hope now you have some knowledge related to unethical marketing scenario.
DeleteVery intreasting,good job ,nice views and thanks for sharing such a good blog
ReplyDeleteThank you. Be aware and have the knowledge of the products before buying or using it.
DeleteIn the present scenario , ethics have been VANISHED from marketing due to unavoidable greed of some people .So, ultimately consumer awareness is the only solution.
ReplyDeleteI do agree with you completely. Ethics as vanished because of the greed of the people. I hope people should realize the cons of doing this unethical marketing because then and only this could be avoided to some extent.
DeleteYou have written in a very Nice topic.
ReplyDeleteAnd also you have very good writing skills too. Keep it up!😊
Thank you so much. Hope you get the knowledge about unethical scenario . And I hope this information will help you.
DeleteIt's all about consumer awareness that how much he is cautious before purchasing any product
ReplyDeleteSurely. But then what about the ethics which marketers should follow? There should also be check on this too.
DeleteVery precise and informative
ReplyDeleteThank you so much. Hope you got some information about the current happening scenario.
DeleteGreat 👍
ReplyDeleteThank you so much 😇
DeleteIt is a very good content and informative as well...people really need to understand the strategies of companies... which they use to market their product... irrespective of knowing how their strategies will affect the consumers ....
ReplyDeleteAbsolutely correct. Here consumers should gain proper knowledge of the products which they are using or about to use.
DeleteThat's really very knowledgeable and informative.
ReplyDeleteThank you so much 😇. Be aware and always have some awareness from your side always.
DeleteYou have elaborated the topic very nicely ...the way of explaining the topic is very good in my point of view...
ReplyDeleteThank you so much. Do use this information before buying any products.
DeleteWid this i came to know many things good job 👍
ReplyDeleteDo use this information.
DeleteNice project . It was informative.
ReplyDeleteThank you so much . Hope you use this information in your future.
DeleteYou have elaborated the topic very nicely ...the way of explaining the topic is very good in my point of view...
ReplyDeleteThank you so much. Do use this information in future.
DeleteOur jobs as marketers are to understand how the customer wants to buy and help them to do so.
ReplyDeleteI totally agree with this.
Exactly there should be ethics involved in marketing.
DeleteNice work!
ReplyDeleteThank you so much 😇
DeleteIn the present fays unethical marketing is increasing and it can only be avoided by the cosumer's awareness.....It is a great topic which will further aware people about Unethical Marketing
ReplyDeleteThank you so much. Do use this information and share this information to get more awareness about the ethical misconduct happening.
DeleteGood one Riya.....interesting and keep it up dear...
ReplyDeleteThank you so much. Hope you get some useful information. Do share.
DeleteNice work Riya
ReplyDeleteKeep It Up
ReplyDeleteThank you so much 😊.
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